South Korea: Etude House introduces lip tint ‘pudding’
Leading Korean cosmetics firm Etude House has released a lip tint ‘pudding’ under the Snowy Dessert brand as a part of its 2015 Holiday Collection line.
According to a report in Daily Cosmetic, the product packaging comes in the form of a mini ‘cake box’ emphasising its design concept, and with a texture that replicates that of a real pudding. It is applied just as a pudding would be consumed – with a ‘spoon’: consumers scoop an appropriate amount of tint with the enclosed spoon and then use the tip of the back of the ‘spoon’ to apply to the lips. Once applied, it is claimed to instantly melt onto lips, providing shine with moist and long-lasting colour.
Etude House Snowy Dessert Pudding Tint tint retails for 8000 KRW ($6.85) for a 5.5g pot, and is available in five shades: Soft Strawberry Pudding, Bouncy Apricot Pudding, Sweet Grapefruit Pudding, Sticky Lychee Pudding and Soft Apple Pudding.
Source: Daily Cosmetic