Saudi Arabia: Del Monte launches Fresh Market retail concept

Del Monte has announced the launch of Fresh Market, a new retail concept for Saudi Arabia that “brings convenience to consumers who enjoy healthy living with a wide offering of fresh food and beverage options, on-the-go”.

Fresh Market aims to give customers “a grab-and-go opportunity to make better food choices and staying healthy” providing a range of “ultra-fresh juices, smoothies and freshly made salads, wraps and muffins".

Mohammed Abbas, Vice President Fresh at Del Monte, commented: "The growing appetite for healthier snacks and on-the-go food has opened up a new market catering for the health-conscious. We want to encourage everyone to make healthy choices, whether that means a high-protein wrap, an ultra-fresh juice or a protein-rich salad".

"We are all about flavor and freshness, nourishing you with our own products prepared in our kitchen the same way as you do at home". Mohamad Yahfoufi, General Manager KSA, added. "It's really about living healthier and smarter every day".

Source: Del Monte