Russia: Henkel acquires plant to support emerging market strategy
German household and personal care manufacturer Henkel has completed the acquisition of a beauty care plant in Russia, located near Moscow in the Noginsk area. The factory, purchased from Wellchem Holding GmbH of Austria, is described as being fully operational.
According to Henkel, the acquisition is in line with its global strategy to strengthen its presence in emerging markets. The move is intended to support growth for Henkel’s personal care division in Eastern Europe, where the company claims to hold leading positions with brands such as Schwarzkopf, Syoss and Fa. The factory perfectly complements Henkel Beauty Care’s existing production capacities, the company said.
"The recent acquisition underlines Henkel’s strong commitment to Eastern Europe as a core growth region", said Hans Van Bylen, Executive Vice President of Henkel Beauty Care. “We plan to continue our investments and expand leading positions in this highly-attractive market", he added.