Purple pack colours prove pricy in food

Purple pack colours prove pricy in food

Insight by Gama Compass™

MANCHESTER – 26th January 2015:  Purple has emerged as the packaging colour group associated with the highest average product cost for new launches in the food industry, according to the latest research from Gama Compass™.

Across a sample of many thousands of products reported by Gama Compass™ in 2014, food products with purple as the primary pack colour had an average cost of $2.26 per 100ml or 100g, making purple colours more associated with higher product prices in the industry. For comparison, the figure was around 16% higher than the global average for new food launches of $1.97.

The premium associations of purple colours are in part linked to premium-priced markets. For instance, purple was used more than twice as frequently in the chocolate market than in food launches as whole; the average price for new chocolate products being well in excess of the overall food industry average.

Source: Gama Compass™


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Cesar Pereira, founder & CEO of Gama, is available for comment. To arrange an interview please contact +44 161 818 8700 or info@gamaconsumer.com.

About Gama

Gama is a global provider of information and insight that specialises in fast moving consumer goods (FMCG) product innovation. With a wealth of experience in business information and a network of over 100 in-country experts in 46 key markets, we offer high-quality news, research and analysis that give our clients a compelling insight into their industry.



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