Portugal: Online store to sell 'out of date' products

A new online supermarket has been launched in Portugal specialising in goods that are close to, or in some cases beyond, their expiry date.

Named GoodAfter, the new e-retailer is "dedicated to selling products close to or beyond their 'best before' date, and end of line stock". According to the store website, new promotions are offered daily and orders placed before 1pm will be fulfilled the next day. Orders over €49 ($55) are eligible for free delivery.

The supermarket points out that the 'expired' goods it stocks are those with a 'best before' date – meaning the products are still safe to consume once the date is exceeded – unlike fresh products that come with a 'use by' date.

According to an article in Jornal De Noticias, discounts of up to 70% are available on standard prices. The website lists goods ranging from confectionery, snacks and bakery items to non-alcoholic drinks, health & beauty, household and car care products. Alongside Portugal, GoodAfter is also offering delivery to the Spanish mainland.

The debut of GoodAfter follows the opening earlier in the year of a Danish social enterprise called WeFood, selling 'out of date' food products at an average discount of 50%. The Copenhagen-based "food surplus supermarket" was launched with the aim of cutting down on food waste.

Source: GoodAfter / Jornal De Negocios / Metro