Ori Yehudai, President & CEO<br />Frutarom

Ori Yehudai, President & CEO

Gama spoke to Ori Yehudai, President & CEO, Frutarom.


What should manufacturers do to be successful in the current economic climate?

I believe that in order to be successful in an ever more challenging economic environment, we must demonstrate creativity and flexibility when dealing with our customers and provide top-notch service. Being able to adapt and adjust to our customers' needs and work with them in creating innovative but cost-effective solutions strengthens the bond we have with our customers and creates long-lasting partnerships. I find it is important to lead innovation and internal R&D efforts in collaboration with world leading research institutions and universities as well as with start-up companies in focused areas where we identify  current and future consumer trends while complying with ever increasing regulation requirements. These factors spell continued growth for the business.


Read the full interview in the next issue of Gama News.