Opportunities and trends in frozen bakery

Opportunities and trends in frozen bakery

Trend Insight by Gama Compass™  Unlocking trends and pointing the way to new opportunities in consumer goods innovation

MANCHESTER – 8th March 2016: A continued focus on ‘homeliness’, exploiting changing needs at the breakfast occasion, satisfying the appetite for indulgence, and catering to growth in single-serve and ‘sharing’ options are among the areas in which frozen bakery and pastry firms can look to direct their innovation efforts in the year ahead, the latest insights from Gama Compass™ suggest.

In addition to playing to core strengths of value and convenience, companies can also look to exploit key macro innovation and consumer trends in order to better compete with fresh and ambient options, as well as products in adjacent categories.

"Frozen bakery products typically score well in terms of value and convenience, but often fall down when it comes to consumer perceptions of quality, freshness and originality", commented Gama editorial director Tom Warden. "By  focusing on targeted innovation in four key areas – ones we've labelled No Place Like Home, On The Breakfast Bandwagon, Tempting Treats and Shrinking & Sharing – companies can address unmet consumer needs and achieve meaningful differentiation in the evolving frozen bakery space".

Source: Gama Compass™


Notes to editors

Gama’s Trend Insight series is designed to make sense of the key trends shaping consumer goods innovation.Using the latest data and insights from Gama Compass™, learn where your market is heading and understand how your business can optimize its strategy to exploit new and emerging opportunities.

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