Mexico: Pernord Ricard to sell Caribe Cooler brand to Bepensa

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Mexico: Pernord Ricard to sell Caribe Cooler brand to Bepensa

Mexico: Pernord Ricard to sell Caribe Cooler brand to Bepensa

February 3, 2015 By Innovation Editor - Latin America , In Alcoholic Drinks, Latin America

Pernord Ricard has announced that it has signed an agreement to sell the Mexican FAB brand Mexican Caribe Cooler to Grupo Bepensa.

The company said the sale was in line with the strategy of focusing on its wine and spirits business. The deal will include the bottling line related to the production of Caribe Cooler together with the relevant inventories.

Philippe Dreano, Chairman & Chief Executive Officer of Pernod Ricard Americas, stated: “The sale of Caribe Cooler highlights both the strong positioning achieved by the brand on the Mexican market and the continuous efforts by Pernod Ricard to focus on its international spirits and wines brands in Mexico, led by Absolut Vodka, Chivas Regal and Ballantine’s Scotch whiskies and Martell cognac”.

Meanwhile Jose Maria Casares, CEO of Grupo Bepensa, commented: “We are delighted to welcome Caribe Cooler as a new business unit in our portfolio. It will complement existing business and geographical footprint adding a new highly profitable growth space”.

Source: Pernod Ricard