Mexico: Arca Contintental to open new Bokados snack plant

Mexico: Arca Contintental to open new Bokados snack plant

Arca Continental, the second largest Coca-Cola bottler in Latin America, has announced that it is installing its third production plant for snack brand Bokados in Mexico, as part of its strategic plan to expand its brand presence and coverage in the category.

The firm said that the new plant, located in the municipality of El Marques, would require an investment of nearly M$ 300 million ($14 million) to reach an installed capacity of 16 thousand tons per year upon completion. It will have seven production lines and create 150 direct jobs and approximately 600 indirect jobs, the company added.

Commenting on the new facility, Bokados general manager Raymundo Garcia said: "Since 2007, when Arca Continental ventured into the snacks industry with its acquisition of Bokados, we began a period of expanding the brand’s presence, its product portfolio, and commercial execution. Our success has enabled us to transform from a regional company to having an ever-growing national presence with innovative products at a very competitive price point. The opening of our new plant in Queretaro will reinforce our presence in the central and southern part of the country from a strategic location, thereby furthering our objective of making Bokados a national brand".

The new plant is expected to begin operations during the first quarter of 2017.

Source: Arca Continental