Matteo Fantacchiotti, Global VP Commercial Diageo Reserve<br />Diageo

Matteo Fantacchiotti, Global VP Commercial Diageo Reserve

Gama spoke to Matteo Fantacchiotti, Global Vice President Commercial Diageo Reserve, Diageo.


Which markets or consumer groups currently offer the greatest growth opportunities for FMCG companies?

We see a new ‘Silk Route’, across the lines of the world magnet cities and hot spots. And this is where our focus is. Within this context, although high-net-worth individuals and wealthier people are the obvious target group, millennials are really what we’re going after, accounting for almost half of luxury shoppers and characterized by a distaste for conspicuous consumption and a desire for value with values. This is a great and fascinating opportunity.


Read the full interview in the next issue of Gama News.