Look Ahead: Giovanni Mantovani, Vinitaly 2016

Gama spoke to Giovanni Mantovani, CEO of Vinitaly, ahead of the latest edition of the wines and spirits tradeshow.

What are your expectations for the 50th edition of Vinitaly?

This edition will be an occasion to look into a future that is still to be built: we hope that Vinitaly will be able to define a road map that can accompany the development of the wine sector in the years to come.

This new beginning gets going this year with €8 million of investments to strengthen B2B activities during the show itself, as well as internationally with incoming activities targeting 1,000 additional foreign buyers and improvements to infrastructures and services for companies and visitors .

Above all, we want to turn Vinitaly into the first ‘non-stop’ show concept, operating all year round and all around the world through Vinitaly International stop-offs and campaigns.

Vinitaly's mission in terms of promoting native grape varieties has proven to be highly successful over time. Our exhibitors are a snapshot of Italian wine-growing that is also made up of small companies; in international terms this means that mature markets abroad with good purchasing power are now able to understand and seek out an even more varied offering.