João Costa, CEO<br />DanCake

João Costa, CEO

Gama spoke to João Costa, CEO, DanCake Portugal.


How do companies best achieve growth in developed or saturated markets?

Through a strong innovation pipeline (consumer driven) and a constant focus on cost efficiency, plus a strong wire into the trade.

DanCake has a unique portfolio of products that cater to the major needs of consumers and retailers. We consider ourselves to be the 'one stop shop' for the category, which is why more and more customers around the world are willing to partner with us.


What should manufacturers do to be successful in the current economic climate?

Be even more aware of costs, be open and be prepared to invest in new geographies and explore complementary alliances.


Read the full interview in the next issue of Gama News.