Japan: Ajigen to launch beer flavouring powder
Japanese foods producer Ajigen has launched its new Magic Extract powder – a product designed to be used to add flavour to beer.
Ajigen Magic Extract - labelled "makes beer more delicious" – is set to be rolled out at the start of December and follows last year's launch by the company of a seasoning powder for ramen noodles.
Sold in a pouch, the product comes in three fruit-flavoured varieties – mango, lime, and grapefruit & orange – as well as a malt flavour that is said to intensify the flavour of beer, giving it a more well-rounded character.
Ajigen Magic Extract will be sold in eight-packs for a price of 350 yen (US $3.05). Each individual packet is said to hold enough powder to mix with a 350ml can of beer.
Source: Rocket News 24 / @Press News