Italy: Valbona introduces new vegetable custard flavours

Valbona, the canned vegetables and ready meals specialist, is adding new flavours to its lineup of vegetable custards (“flan”) under its brand name Magie della Natura (‘Magic of Nature’).

Described as being inspired by the flavours and scents of autumn and winter vegetables, the product is now offered in Mushroom, Red Chicory, Broccoli and Courgette varieties, in addition to existing varieties based around tomato, pea, pumpkin and carrot.

To promote the new launch, Valbona is launching a promotion called Una Magia Per Me, featuring prizes and a digital campaign. Valbona marketing manager Federico Masella stated: "We will ask our followers to tell us about significant ‘moments of magic’ which might be related to a loved one, a memory or just a a moment in everday life, and share it with the hashtag #unamagiaperme. Each week we will choose a story to be published on our social media channels”.

Valbona Vegetable Custards are available in sleeved packs containing two 85g plastic pots.

Source: Italia A Tavola