Italy: Perugina launches new e-commerce initiative
Perugina, producer of the popular Baci chocolate and hazelnut pralines, has launched a new e-commerce website called I Miei Baci per Te (“My Kisses for you”), allowing consumers to customize products as gifts.
Baci chocolates – composed of a dark chocolate and hazelnut cream, a whole hazelnut and hazelnut pieces, coated in dark chocolate – are famous for the notes inside each wrapper “that reflect sentiments of love, affection and friendship”. The new e-commerce site will, for the first time, give consumers the chance to purchase chocolates with one, two or multiple personalised notes, the text for which they can type directly into the website.
Consumers can also select their favourite hand-made gift box, each produced in the Perugina factory, in sizes of 10, 20, and 30 chocolates.
Source: Distribuzione Moderna / Baci