Italy: Cremonini acquires Manzotin brand

Italy: Cremonini acquires Manzotin brand

Cremonini, the Italian food manufacturer and distributor and Europe's leading beef producer, is acquiring the traditional meat brand Manzotin from Generale Conserve, according to reports in European Supermarket Magazine and the Gazzetta di Modena.

Manzotin, Italy's second biggest preserved meat brand with a market presence of more than 50 years, and was previously acquired by canned fish specialist Generale Conserve from Bolton Alimentari. Genoa-based Generale Conserve is Italy's second largest producer of canned tuna with a market share of 17% and revenues of €187 million in 2015.

In a statement, the two firms  said that "the change in ownership will help to enhance and optimise the respective integrated supply chains".

The acquisition is being transacted through Cremonini's Incalca unit and is expected to be completed by March.

Source: ESM / Gazzetta di Modena