India: Nestle to target children with Ceregrow

FMCG multinational Nestle has launched Ceregrow, a ready-to-cook breakfast cereal targeted to children, for the Indian market.

Said to Fortified with 15 vitamins and minerals, the product is described as being specifically designed for children aged between two and five, providing 17% of the daily requirement of iron and 25% of the daily requirement of vitamin A, vitamin C, vitamin D and valcium.

Positioned as a “nutritious & tasty” breakfast option containing cereals, milk and fruit, Ceregrow can be prepared by boiling 130ml of water and leaving it till lukewarm, then mixing the water and 50g of product into a bowl.

Sources: Economic Times / Nestle