India: Mibelle to target the Asian market through new partner

Mibelle, a private label cosmetics producer that is part of the Swiss retail group Migros, is seeking to make its products available in India through a cooperation agreement between Migros and Indian retail firm Future Group.

Migros CEO Luigi Pedrocchi commented on the move by stating that the objective was to develop new brands and products for the Indian body care market. The step would also allow the company to acquire new knowledge through contact with a different culture, he added.

Mibelle products will be available in Future Group stores from the beginning of 2016, with production based both in Switzerland and in India.

Mibelle is the Europe’s third-largest producer of private label cosmetic products, employing more than 1,000 people.

Source: Handelszeitung