India: L'Oreal to establish hair colour manufacturing plant

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India: L’Oreal to establish hair colour manufacturing plant

India: L’Oreal to establish hair colour manufacturing plant

November 17, 2014 By Innovation Editor - Asia Pacific In Asia Pacific, Health & Beauty

Cosmetics giant L’Oreal has announced plans to expand its hair colour production facilities in India with the opening of a new manufacturing plant in Baddi, Himachal Pradesh, the Economic Times reports.

L'Oreal India Managing Director Jean-Christophe Letellier said: "We are in the process of opening a second factory in the North. It will be at Baddi in Himachal Pradesh and will be only for hair colour, for which we plan a capacity of 100 million units".

The new plant will be operational by the middle of  2015 and will cater to all the company’s brands that sell cream-based hair colours, he added.

Although he did not disclose the exact financial terms of the investment, he confirmed that it is part of the company's overall investment of Rs 900 crore ($146 million) in India from 2012-15.

According to the Economic Times, L’Oreal enjoys 70% market share in hair colouring creams in India, a market that is estimated at Rs 700 crore ($113 million).

Source: Economic Times