India: Godrej target Rs 100 crore sales over three years for Protekt brand

Indian household and personal care company Godrej Consumer Products Ltd (Godrej) has announced ambitions to achieve sales of Rs 100 crore ($16.6 million) through its Protekt brand. The company was speaking as it unveiled product launches of a hand sanitizer, handwashes, and a skin mosquito spray under the Protekt brand.

According to Sunil Kataria, Godrej COO, the market of sanitizer products and repellents has increased in the last few years due to a growing awareness of grooming. Godrej focused its R&D effort on products that “smell great, look wonderful and be skin and environmental friendly while keeping consumer healthy,” he said

"We are eying at least 10% of the market share over next three years in this category which should help the Protekt brand emerge over Rs 100 crore-brand”, Mr Kataria added, stating that this would be “an achievement in FMCG sector".

Source: The Economic Times