India: Danone launches ready to eat custard

Danone India is expanding its dessert portfolio to introduce ready to eat flavored custard, a first of its kind product in the packaged dessert category in India, according to reports in FnB News and Just Food.

Although custard is already available in India as a premix, the new product aims to address the need for convenience by eliminating the need for cooking. Danone Ready To Eat Custard  is available in a vanilla flavour in a 900 ml ‘family’ pack and a 200 ml ‘trial’ pack priced at 150 INR ($2.21) and 40 INR ($0.59) respectively.

Danone India MD Laurent Marcel said: “In today’s world everything is faster and more complex; hence food industry needs to respond to the changing lifestyles and nutritional needs. As we grow our business in India, we plan to create a diverse product portfolio for our consumers tailored to the nutritional needs and Indian taste. Indian consumers are ready for value-added dairy products and we believe this product will be loved by Indian consumers of all age groups”.

Source: F&B News / Just Food