Helen Warren-Piper, Marketing Director
Premier Foods

Gama spoke to Helen Warren-Piper, Marketing Director, Premier Foods.

What key trends do you expect to shape food innovation in 2016?

Health, convenience, indulgence and real food are all still key trends that have a major impact on the FMCG market. Other factors influencing food innovation are of course the sugar debate, reduced salt and a push to have products that are free from artificial ingredients.

As a leading British food company, we have an obligation to do what we can to encourage healthier food choices.

Since 2010 we’ve removed 1,000 tonnes of salt from our products and we’ve rolled out front of pack traffic light nutrition labelling to help consumers make informed choices. We have additionally invested in single portion packs for our iconic Mr Kipling and Cadbury cake ranges, which now represent 40% of our branded cake portfolio, growing twice as fast as the rest.

Other areas that continue to show growth include ‘free from’ and the removal of processed sugar from products.

 

Read the full interview in the next issue of Gama News.