Germany: Rewe to introduce DocMorris healthcare brand

The German supermarket chain Rewe has increased its cooperation with DocMorris, Europe’s biggest online pharmacy, with the launch of a new private label line under the DocMorris brand, according to a report in Finanz Nachrichten.

The new DocMorris brand range includes medicinal products and health related items such as vitamin supplements, sun screen and nasal spray, and will be simultaneously available in more than 3,000 Rewe stores in Germany as well as via the DocMorris online store.

Starting this year with around 30 products, the range is planned to be expanded in the future.

Martin Orterer, CEO of Rewe, commented: “With the launch of an exclusive line in OTC medicines we can increase the attractiveness of our offer to customers. Quality and security are our highest priority. For this reason we work with manufactures that guarantee the highest standards”.

DocMorris CEO Olaf Heinrich added: “We have an emphasis on cooperation with companies that can offer value to our customers. The joint-exclusive Rewe line is a logical extension of our end consumer strategy”.

Source: Finanz Nachrichten