Germany: DM launches Zell Activ face and eye care series

German health & beauty retailer Drogerie Markt (DM) has launched a new line of face and eye care products said to help support skin regeneration and prevent aging.

The new ‘Zell Activ’ series, launched under the Alverde Naturkosmetik brand, is said to include an active ‘PowerExtension’ formula made with 100% vegetable stem cells which is said to stimulate cell metabolism and promote the skin's cellular vitality. The complex is said to feature an  extract from the ‘Blue Bird’ hibiscus and a rutin molecule from Japanese knotweed.

According to DM, the naturally strong ingredients in the new line effectively protect the skin’s stem cells and as a result, skin becomes stronger and more resistant. The line is also said to  support skin regeneration and to have an anti-ageing effect that helps to reduce and prevent wrinkles.

DM’s new vegan skin care line consists of a Day Cream, a Night Cream and a Serum, all priced at €6.95 ($8.04), as well as an Eye Cream priced at €5.95 ($6.88).

Source: DM