Germany: Beiersdorf sees sales growth of 3% in 2015

Germany: Beiersdorf sees sales growth of 3% in 2015

Health & beauty firm Beiersdorf  announced that it posted organic group sales growth of 3% in 2015, as it released its latest annual financial statements.

Announcing that it had "continued on its profitable growth path in 2015 in a challenging market environment", the firm said that, in nominal terms, sales rose by 6.4% from €6.285 billion ($6.82 billion) to € 6.686 billion ($7.26 billion).

In the Consumer Business Segment, organic sales increased  by 3.6%, "perform[ing] extremely well in the second half" with 5.7% growth, the company noted. Beiersdorf also pointed to "gains in market shares" and "product innovations" that were  "successfully introduced".

Commenting on the results, Beiersdorf CEO Stefan F Heidenreich said: “2015 was another successful year for Beiersdorf. We continued on our sustainable profitable growth path and gained momentum in the second half of the year with a significant increase in sales. Beiersdorf has built a solid foundation for further economic success in 2016 despite challenging economic conditions”.

Source: Beiersdorf