Germany: Beiersdorf reports steady growth across its brands and markets in 2013
Beiersdorf AG has reported overall growth in sales of 1.7% in 2013, according to its latest trading statement. Total sales for the year totalled €6.14 billion ($8.32 billion), the Hamburg-based manufacturer of personal care products revealed.
Sales in the Consumer division, in particular, saw an improvement on previous years. For the first time since 2008, growth was reported in the developed markets of Western Europe. Meanwhile growth was also reported to have continued in emerging markets, namely Latin America, Africa and Asia Pacific.
The core brands Nivea, Eucerin and La Prairie all contributed to the improved performance, it is reported, and combined growth for the division was 1.1%, with total sales reaching €5.10 billion ($6.91 billion). Excluding adjustments for exchange rates, growth was even stronger – standing at 7.0% for the Consumer division and 7.2% for the Beiersdorf group overall, Lebensmittel Praxis reports.
Commenting on the figures, Beiersdorf chairman Stefan F. Heidenreich said: “2013 was an important and successful year for our business. We prepared and implemented ‘Blue Agenda’, our overarching development strategy, in 2012, and have translated this into positive results in 2013. The growth in both of our divisions shows that the business is on the right track.”
Beiersdorf shares rose 1.3% following the release of the company financials, Reuters reports.
Source: Lebensmittel Praxis / Reuters