Germany: Beiersdorf reports growth in 2016
Beiersdorf, the German health & beauty firm behind the Nivea brand, has announced that it has “continued on its sustainable, profitable growth path” in 2016, with preliminary annual results showing organic sales rising 3.2% on 2015.
The growth was achieved in what the company described as “difficult political and economic conditions in some countries and a considerably tighter competitive situation”.
In nominal terms, Beiersdorf reported that sales rose by 1.0% from €6.686 billion ($7.12 billion) in 2015 to €6.752 billion ($7.19 billion) in 2016. The Consumer segment recorded organic sales growth of 3.3% (or 1.1% in nominal terms), increasing from €5.546 billion ($5.90 billion) to €5.606 billion ($5.97 billion), with core brands Nivea, Eucerin and La Prairie all said to have contributed to sales growth.
Commenting on the results, Beiersdorf CEO Stefan F Heidenreich said: “2016 was another successful year for Beiersdorf. We continuously improved in the course of the year and delivered a strong fourth quarter. The sales increases and market shares achieved are proof of our high competitiveness, the strengths of our business model, and the attractiveness of our products and innovations. We look ahead to 2017 with cautious optimism”.