Germany: Beiersdorf grows sales in 2014

Germany: Beiersdorf grows sales in 2014

Beiersdof, one of the world’s largest health & beauty companies, has announced that its sales increased 2.3% in 2014, rising from €6.161 billion ($6.958 billion) to €6.285 billion ($7.099 billion).

The company said that it had “continued its profitable growth path in 2014 despite a challenging macroeconomic environment".

Organic group sales rose by 4.7%, with the Consumer Business Segment seeing organic sales up by 4.8%. All three of the company’s core brands – Nivea, Eucerin, and La Prairie – contributed to the positive sales trend, the company said.

Commenting on the results, Stefan F. Heidenreich, CEO of Beiersdorf, said: “2014 was a successful year for Beiersdorf. Once again we recorded clear sales growth, increased our market share, and further developed our innovation power and competitiveness. The stability and strength that Beiersdorf has achieved makes us confident about our outlook for 2015. At the same time, we are aware of the growing macroeconomic challenges in individual markets and are monitoring them closely”.

Source: Beiersdorf