Gama Innovation Award: Thrive Culinary Algae Oil
Gama Innovation Award – Product
MANCHESTER – 24th February 2016: In February, the Gama Innovation Award – Product goes to Thrive Culinary Algae Oil, a new launch in the US looking to capitalize on the functional trend for all things 'seaweed'.
Boasting to be "the best oil for your heart, your kitchen and the planet", Thrive Culinary Algae Oil from microalgae specialist Solazyme is a new alternative to conventional vegetable oils that is promoted as having 75% less saturated fat than olive oil. Recommended for cooking and baking as well as dressing salads, it is claimed to allow "the natural flavor of your food shine through" but is more particularly promoted for its functional benefits: among its main claims is that it contain 90% monounsaturated fat – "the good fat" – compared to 74% for olive oil, 63% for canola oli and 6% for coconut oil.
Commenting on the award, Gama editorial director Tom Warden said: "As fat, especially saturated fat, benefits from changing consumer perceptions about which foods are healthy and which are not, culinary oils could be in line for a timely boost. Coupled with growing interest in the functional power of seaweed, especially through ingredient supplements such as spirulina, algae oil could yet come to rival more traditional alternatives in the competitive vegetable oil segment".
Image source: Solazyme / Gama (montage)
About Gama Innovation Awards
Gama Innovation Awards recognise outstanding innovation in the FMCG space.
Awarded in the disciplines of Product, Packaging and Positioning, Gama Innovation Awards go to the top new launches unearthed each month by Gama's network of over 100 in-country experts. Winners are chosen through a panel vote based on a shortlist of innovative products.
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