Gama Innovation Award: Nisshin Cooking Flour Shaker

Gama Innovation Award: Nisshin Cooking Flour Shaker

Gama Innovation Award – Packaging

MANCHESTER – 23rd March 2016:  Nisshin Cooking Flour Shaker, with its 'miniature' format and unusual dosing devices, is this month's recipient of the Gama Innovation Award – Packaging.

New in Japan from flour firm Nisshin, the Nisshin Cooking Flour Shaker innovates through its multiple measuring devices and preservation benefits. Promoted especially for "small families and less frequent users", the flour comes in a compact PET tub that is designed to ensure the flour inside stays dry. On top of this, the pack stands out through its dual dispensing mechanisms – the first an "easy to use" shaker, and the second a device that allows the consumer to accurately measure out one level spoon.

"Nisshin Cooking Flour Shaker pushes a number of the right buttons when it comes to modern pack requirements in the baking aids category", said Gama editorial director Tom Warden."Products that can offer enhanced preservation, or which are well-adapted in terms of size or convenience, are likely to be best placed to satisfy the needs of the growing percentage of consumers now living in smaller and single-person households".

Image source:  Gama (montage)


About Gama Innovation Awards

Gama Innovation Awards recognise outstanding innovation in the FMCG space.

Awarded in the disciplines of Product, Packaging and Positioning, Gama Innovation Awards go to the top new launches unearthed each month by Gama's network of over 100 in-country experts.  Winners are chosen through a panel vote based on a shortlist of innovative products.


Notes to editors

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About Gama

Gama is a global provider of business information and services specializing in product innovation. Through our worldwide network of over 100 in-country experts, we offer high-quality news, research, analysis and partnering services, delivering compelling insights and supporting you to unlock new business opportunities.


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