Gama Innovation Award: Happy Tree Maple Water Cold Brew Coffee
Gama Innovation Award – Product
MANCHESTER – 24th June 2016: The Gama Innovation Award – Product for June goes to Happy Tree Maple Water Cold Brew Coffee, uniting recent trends for cold brewing and 'plant waters' in the non-alcoholic drinks industry.
Released by US firm Happy Tree – "the innovator of the first cold pressed / HPP maple water", Happy Tree Maple Water Cold Brew Coffee is described as "the first ever ready-to-drink coffee brewed in only maple water". According to the company, the product "starts with our early-season organic and non-GMO verified maple water, adds organic fair-trade certified coffee beans, and is cold-brewed to create a truly disruptive delicious black coffee with the naturally occurring nutrients and sweetness of maple water".
"Happy Tree Maple Water Cold Brew Coffee is set to carve out a new niche for 'plant waters' in the RTD coffee space", commented Gama editorial director Tom Warden. "The next step for 'plant waters' such as maple water is likely to be in adjacent and complementary categories, where firms can leverage its benefits of flavour, health and refreshment, much in the way that coconut water branched out from the confines of the functional drinks market to target new sectors, consumers and occasions".
Image source: Happy Tree / Gama (montage)
About Gama Innovation Awards
Gama Innovation Awards recognise outstanding innovation in the FMCG space.
Awarded in the disciplines of Product, Packaging and Positioning, Gama Innovation Awards go to the top new launches unearthed each month by Gama's network of over 100 in-country experts. Winners are chosen through a panel vote based on a shortlist of innovative products.
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