Gama Innovation Award: Bounty Kitchen Towel With Dawn

Gama Innovation Award: Bounty Kitchen Towel With Dawn

Gama Innovation Award – Product

MANCHESTER – 19th November 2015: This month, the Gama Innovation Award – Product goes to Bounty Kitchen Towel With Dawn, an innovation in the US household care market from Proctor & Gamble.

Bounty Kitchen Towel with Dawn is promoted as “the first, and only, paper towel infused with the cleaning power of a dish detergent”. Featuring the tagline “activated by water”, the product is claimed to deliver "results that are four times cleaner than a used dishcloth”.

Gama editorial director Tom Warden commented: "Bounty Kitchen Towel with Dawn reflects two key tendencies in the household cleaning market – convenience and hygiene.  As consumers continue to adopt less strict and regimented habits in relation to household care, companies will need an ever sharper focus on providing simple, quick and effective solutions that are fully aligned with modern home cleaning behaviours".

Image source: P&G / Gama (montage)


About Gama Innovation Awards

Gama Innovation Awards recognise outstanding innovation in the FMCG space.

Awarded in the disciplines of Product, Packaging and Positioning, Gama Innovation Awards go to the top new launches unearthed each month by Gama's network of over 100 in-country experts.  Winners are chosen through a panel vote based on a shortlist of innovative products.


Notes to editors

 Gama Compass™ is the world’s most detailed source of new product information.

–        Explore new and innovative products from across the globe

–        Unlock insight and discover the trends shaping your market

Cesar Pereira, founder & CEO of Gama, is available for comment. To arrange an interview please contact +44 161 818 8700 or

About Gama

Gama is a global provider of business information and services specializing in product innovation. Through our worldwide network of over 100 in-country experts, we offer high-quality news, research, analysis and partnering services, delivering compelling insights and supporting you to unlock new business opportunities.


– ENDS –