France: Carrefour to acquire Rue du Commerce from Alarea Cogedim

Retail giant Carrefour has revealed that it is in exclusive negotiations with Altarea Cogedim, owner of Rue du Commerce, for the purchase of the e-commerce retailer.

Rue du Commerce has a diverse product range, predominantly in technology and DIY products, but also has a broad offering in the beauty and fragrance space, including brands such as Calvin Klein, Azzaro, Paco Rabanne, Kerastase, Gloss!!, Markwins, and L’Oreal.

In a press release, Carrefour said: “With more than 5 million unique visitors per month, Rue du Commerce is a major player in the non-food e-commerce market in France and boasts a strong brand, significant traffic and an extensive client base”.

“This acquisition would allow Carrefour to accelerate its omni-channel strategy in France and strengthen its position in non-food e-commerce by leveraging additional expertise”, the company added.

According to a report in Ecommerce News, Carrefour will be paying between €20 and 30 million ($23 and $34 million) for the company, which had a turnover of €316.7 million ($358.2 million) in 2014.

Source: Carrefour / Ecommerce News / Cosmetics Business