France: Biscuits Bouvard acquires Pidy

The French biscuit firm Bouvard group has announced the acquisition of Belgian pastry manufacturer Pidy.

Pidy, which turns over €40 million ($44 million) annually, specializes in the “ready to fill” niche market, offering both sweet and savoury product varieties. The company has production sites in Belgium, France and the USA, together with sales divisions organised into Benelux, France, United Kingdom, America and Export, supporting sales across more than fifty countries.

Biscuits Bouvard is focused purely on biscuit production, and holds production centres in France and Italy with a combined annual turnover of €250 million ($277 million). The firm supplies a range of biscuit products for both major brands and private label retailers.

It is reported that the acquisitoin will enable Pidy CEO Thierry Dehaeck to reduce his daily involvement in the company, taking up the role of a consultant for the initial months of the takeover.

Source: Bakery Info / Biscuits Bouvard