Europe: Estee Lauder launches EE cream
Continuing the ‘alphabet’ cream trend, Estee Lauder is launching an Enlighten Even Effect (“EE”) Skintone Corrector SPF 30 Cream in Europe.
Cosmetics Business reports that the product is based on the company’s new insight into the cycle of pigmentation and the formulas are designed to break the cycle of daily assaults and irritation which leads to hyperpigmentation and dark spots.
Cosmopolitan added that the product is designed as an antidote to environmental stressors. As well as protecting against UV rays, it is claimed to act as a barrier against pollution and free radicals.
The cream is designed to be used in conjunction with an Enlighten moisturiser and night serum to work as a system to provide prevention and treatment for pigmentation, day and night.
The product is being launched in October at a price of £34 ($55).
Source: Cosmetics Business / Cosmopolitan