China: JD.com and Unilever partner in e-commerce strategy
Unilever is opening a store on the e-commerce platform JD.Com which will enable it to sell branded items to the Chinese market.
In a statement, JD.com said that some of Unilever's best-known health and beauty brands such as Ponds, Dove, Vaseline and Lux would be featured, including three product lines from Lux's shampoo range that are currently the best-selling shampoo products in Japan. In the coming months, the range of products will be extended to include some of Unilever's premium personal care, home hygiene and food brands, the company added.
Commenting on the move, Andy Li, Director of Unilever's China E-commerce Business, said: "JD.com is a long-time partner and our fastest growing e-commerce sales channel in China, so we're excited that this partnership with JD Worldwide will extend our offering to include many of the best-known products in our global portfolio”.
"Unilever has more than 400 brands globally, many of which are not yet available in the Chinese market. By partnering with JD Worldwide, we can quickly and efficiently address growing demand from Chinese consumers for many of our most successful products in the US, European and Asian markets".
Source: JD.com (via Nasdaq)