Canada: Unilever introduces Dove “Real Beauty Bottles”

FMCG giant Unilever is introducing a range of limited edition bottles under its personal care brand Dove as part of a marketing campaign to reinforce the brand’s celebration that beauty comes in many shades and shapes.

The idea of the Real Beauty Bottles campaign is to allow women to buy the bottle that best mimics their body shape.

"Every woman's version of beauty is different, and if you ask us, these differences are there to be celebrated", Unilever said in a statement. "That’s what real beauty is all about—the unique things that set us apart from each other and make us one of a kind. We’ve championed this version of beauty for the past 60 years, and celebrated diverse women in our groundbreaking real beauty campaigns. But we wanted to bring this to life through our products, too".

Initially introduced only in Canada, the seven bottles are now available across multiple regions for a limited period.

Sources: Adweek