Brazil: Vigor launches new Greek yoghurt

Brazil: Vigor launches new Greek yoghurt

Brazilian dairy firm Vigor has announced the launch of a new Greek yoghurt with fruit pieces.

Said to be unique due to the large size of its fruit pieces, Vigor Greek yoghurt is available in the three flavours of Cranberry, Apricot and Coconut. It is sold in packs that feature black and gold colours with the images of each fruit, aiming to give it a premium and indulgent look, according to sources.

Anne Napoli, marketing director at Vigor said: "A few years ago, we revolutionized the market by creating the first Greek yoghurt in the country and now we are bringing yet another great innovation to the premium yoghurt category. We've created something incomparable, that has never before been seen in the market. We are sure consumers will fall in love with it".

The product, claimed to be free from artificial colours and flavours, is now available throughout the country in 120g tubs, priced at R$4.29 ($1.37).

Source: Supermercado Moderno