Brazil: Pao de Acucar launches app with customized deals
Retailer Grupo Pao de Acucar has introduced the app Meu Desconto (‘My Discount’) in Brazil.
The new app is claimed to feature exclusive deals for customers that are members of the retailer’s loyalty programs Pao de Acucar Mais and Clube Extra.
Meu Desconto will feature customized deals for each customer, taking into consideration the products that they usually buy.
With the launch, the company aims to increase their "share of wallet", that is the amount that the customer spends in stores by the group compared to the total amount spent in all supermarket purchases.
To get discounts, consumers enrolled in loyalty programs need to download the Clube Extra or Pao de Acucar Mais applications. For customers already enrolled in the programs, the offers will be divided between customized deals (based on history and shopping habits) and those suggested by the application.
After choosing one, the offer needs to be activated, which will automatically be made the next time the customer is in the till of any store or makes a purchase on the online shop.
The app will feature a minimum of 30 offers every 2 weeks and the minimum discount will be 15%.
Source: Giro News