Brazil: Coca-Cola Femsa looking to enter dairy market
Coca-Cola Femsa, the world's largest Coca-Cola bottler, is looking to enter the Brazilian dairy market through inorganic means, according to a report in Supermercado Moderno.
The company is reportedly investigating the possibility of acquiring a Brazilian dairy producer, allowing it to replicate investments already made in Mexico and Panama.
Speaking at the inauguration of the company’s newest plant in Minas Gerais, the president of Coca-Cola Femsa Brasil, Jose Ramon Martinez, disclosed that the company was primarily looking at dairy firms producing yoghurt, cheese and ice cream rather than fresh milk.
“Minais Gerais is one possibility given the state’s strength in dairy”, Mr Martinez is reported as saying. “That would be logical. But we are not necessarily restricting [the search] to Minas Gerais”.
“What we are trying to do is expand our presence on the beverage market. Where could we do this? In milk and dairy”.
Source: Supermercado Moderno