Australia: New designs boost Beerenberg’s sales

Australia: New designs boost Beerenberg’s sales

A major label redesign for jam, condiment and sauce maker Beerenberg Farm has resulted in the company seeing a significant sales spike.

According to the company, its sales have grown by up to 30 per cent in just six months in some areas following the label makeover, which was its first in 40 years.

The company is said to be run by sixth generation family members, with the old labels having a German influence which was in keeping with family origin.

Food and Drink Business observed that the new labels now feature different anecdotes about a family or staff member, ranging from those who pick the fruit to those who operate the machinery.

Speaking on the label change, Beerenberg MD Anthony Paech said that although the strongest growth had come from independent grocers, even the major supermarket chains of Coles and Woolworths had seen a significant lift. He added “Most pleasingly, our strongest increases in demand came from the key markets of NSW, Victoria and Queensland which were up between 23 and 32 per cent – representing a major breakthrough in Beerenberg’s efforts to become a truly national brand.”

Source: Food and Drink Business News