Australia: Mother launches “morning” energy drink

Energy drink company Mother has recently launched a new product called Revive which it is positioning as a “morning beverage”.

According to Australian Food News, Mother Revive has a lemon & lime flavour and contains caffeine, tea and yerba mate to give a “morning lift”.

Commenting on the launch, Pamela Wyatt, Mother Marketing Manager, said: “Mother Revive provides Aussies with a wakeup call for the mornings when they are most in need of a lift. With the arrival of Mother Revive, we now offer Aussies a range of energy drink choices for any time of the day.”

She went on to add: “We have seen large growth in the morning energy segment in similar markets like the US and are encouraged by its potential locally.”

Source: Australian Food News