Australia: Mondelez expands Cadbury

Australia: Mondelez expands Cadbury

FMCG multinational Mondelez International has recently announced the expansion of Hobart's Cadbury chocolate factory and introduced a new range of Cadbury Dark Milk chocolates.

According to Inside FMCG, the company invested A$4 million ($2.9 million) in the expansion Hobart’s Cadbury chocolate factory, by acquiring new equipment for two new production lines.

Mondelez spokeswoman Amanda Banfield said: "We have a $25 million annual investment fund for Claremont which is continuing to help us improve the site, our products, and to become globally competitive".

Close to the announcement of the expansion, the company also announced the launch of the new range of chocolates Cadbury Dark Milk. The range is described as having the perfect blend of rich cocoa notes and the smooth creaminess of milk chocolate.

The chocolate is available in four varieties: Perfectly Blended Chocolate, Crunchy Salted Caramel, Sweet Zingy Raspberry and Roasted & Caramelised Hazelnuts.

It is available at all major retailers throughout the country, priced at A$5 ($3.73).

Source: Inside FMCG