Australia: Mars introduces M&M’s chocolate blocks

Global confectionery giant Mars has launched its first M&M's chocolate block in Australia.

The new launch will see the entry of the brand into the chocolate bar category with a combination of M&M's mini chocolates and smooth milk chocolate, according to information.

"We’re really excited to bring something new to chocolate lovers across Australia", commented Andrew Loader, general manager of Mars Chocolate Australia. "Mars is a family-owned company and we’re proud to launch a new M&M'S® product that families will share and enjoy for years to come. We believe M&M'S Blocks will soon become one of Australia's favourite block chocolates".

Available in six varieties (Milk, Almond, Hazelnut, Crispy, Crispy Mint and Strawberry), M&M's Chocolate Block will be available across supermarkets and convenience stores in Australia from Monday 24th April.

Sources: Food & Beverage