Australia: FAL Food & Beverages launches Hi-Pro Boost protein shake
FAL Food & Beverages has entered the multi-million dollar Australian protein shake market with the launch of Hi-Pro Boost, a new “high performance” product range.
Described as being high in protein, the product is also promoted as a fat burner, a metabolism booster and as rich in antioxidants. According to the company, it is “the only high protein drink combining all ingredients to achieve maximum protein synthesis”.
Tim Xenos, CEO of FAL Food & Beverages, said: “With more Aussies training harder than ever before, other supplements simply don’t cut it – making Hi-Pro Boost the workout fuel of choice for athletes and average people alike who need to perform at their best”.
Hi-Pro Boost is available in two flavours – Double Choc and Cappuccino – in a 450ml squeezable bottle containing 42 grams of protein. It is currently available online and at selected Caltex and Star Mart locations across the country, although the company also expects to expand distribution in due course.
Source: Australian Food News / FAL Food & Beverages