Australia: Bulla & Mondelez to launch Marvellous Creations ice cream

Bulla Dairy Foods, the Australian owned and run dairy company, has recently announced a licence to produce a frozen range of Mondelez Australia’s Cadbury Marvellous Creations.

According to Food Magazine, the popularity of the Marvellous Creations line has increased since 2012, with new flavours added in mid-2013.  Now the brand is making the switch from confectionery to ice cream.

Nicolas Georges, Director Premium Chocolate & Dairy, Research & Development, Asia Pacific said the brand's latest frozen format was “the perfect addition to the hugely successful line.”

He added: “The Cadbury Marvellous Creations confectionary range has been one of our most successful confectionary lines in our history and by bringing this product to life in a frozen format, we’re confident that the melding of two already popular categories will create an opportunity for consumers to purchase, share and enjoy with friends and family in a novel way.”

Bulla’s General Manager of Sales, Marketing and Innovation, Nick Hickford, said “the launch of this hugely successful confectionary range into the frozen category will enable both companies to demonstrate the innovation and creativity consumers are seeking from packaged foods today”.

Cadbury Marvellous Creations Ice Cream comes in three flavours:  Jelly Honeycomb Cookie, Jelly Popping Candy Beanies and Banana Candy Bubblegum Fudge Cookie.

Source: Food Magazine