Akiko Endo

Based in Japan, Akiko is an Innovation Manager focused on the Japanese and Asia Pacific markets.

Akiko has worked in FMCG product innovation for a number of years as a research team leader, having joined the industry as a graduate in Advertising and Brand Management. She has a particular interest in Japanese consumer goods and a keen eye for new, bold and innovative product launches.

Akiko is a proud mum to one daughter and a lover of food and travel, with a particular penchant for roast dinners.